MERZ Aesthetics CEO Bob Rhatigan and Patrick Urban, President


Bob Rhatigan CEO, Merz Aesthetics

Bob Rhatigan is the CEO of Merz Aesthetics where he leads company strategy and operations to earn the confidence of their customers worldwide and to help facilitate their success. Bob served as CEO of Merz Americas before leading the organizational transformation to create Merz Aesthetics, the largest dedicated medical aesthetics business globally. An industry veteran with more than 20 years of medical aesthetics experience, he has helped redefine the future of aesthetic medicine.

Bob has a proven track record of championing successful business leadership, building strong teams and developing leading brands in the medical aesthetics and consumer arena. Before joining Merz in 2017, he spent 17 years at Allergan where he completed his tenure as the General Manager and Chief Executive of SkinMedica®. He also served as Senior Vice President of Allergan’s Facial Aesthetic business, where he led the launches and marketplace success of BOTOX® Cosmetic, JUVÉDERM® and LATISSE® in the United States.

In addition to his experience in medical aesthetics, Bob has extensive leadership and product launch experience across neurosciences, medical dermatology and eye care. Prior to Allergan, he spent nine years at Procter & Gamble in a variety of roles of increasing responsibility in sales and marketing.

In 2019, Bob joined the Business North Carolina CEO Summit Executive Board. In that same year, he was also named a PharmaVOICE 100 award winner and the “Top Aesthetics CEO” by Aesthetic Everything for the third consecutive year. He is often selected to speak on top industry panels in addition to being featured on numerous podcasts and in business and trade publications as one of the luminaries of the medical aesthetics industry. Bob resides in Raleigh, North Carolina with his wife, Judy, and their rescued Labrador retrievers.

Patrick Urban, President, North America

Mr. Urban leads the North America region in strategy and operations for Merz Aesthetics.

Mr. Urban is committed to driving commercial success by taking ownership of the customer experience and leading the aesthetics team to deliver trusted results. He is a visionary leader and with more than 20 years of experience in operations and sales planning strategic campaigns, closing major accounts, mentoring personnel to greater productivity, targeting market segments, and optimizing procedures.

Prior to joining Merz in July 2016, Mr. Urban spent seven years at Ulthera, where he held the roles as Eastern Regional Sales Director, Director of National Sales, and Vice President of U.S. Sales. As the Vice President of U.S. Sales for Ulthera, Mr. Urban managed six regional sales directors and a national practice manager, overseeing all aspects of the sales division of Ulthera.

Prior to his career with Ulthera, Mr. Urban served as a National Sales Manager for LifeSync Corporation. In this role, he helped build and launch a market for the LifeSync Wireless ECG System in the U.S. Most recently, he served Merz as Chief Commercial Officer for Merz North America.

Mr. Urban holds a bachelor’s degree from Bloomsburg University of Pennsylvania and a master’s degree from Loyola.

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