Eric Masters, CEO of Mati Energy



Eric Masters delivers a unique blend of marketing, brand management, business development, and entrepreneurial skills. As an executive with over 20 years of multi-industry experience, he brings seasoned insights and a track record of driving sustainable and profitable organic growth. 

His experience includes 10 years of marketing and management at The Coca-Cola company where he led many key initiatives including marketing, innovation, and planning for DASANI and assisting the CMO run the North American marketing organization.

After Coca-Cola, Mr. Masters focused his passion for marketing and driving top-line growth in smaller companies, most recently participating on the executive teams of two private equity-backed software companies that he helped grow and achieve successful exits. He has successfully written and funded multiple business plans, participated on both sides of significant M&A activity and brings a pragmatic blend of understanding consumer/market needs with the need for driving bottom-line financial results.

A native of Philadelphia, Mr. Masters attended Drexel University where he earned a Bachelor’s degree in Business with a concentration in Finance and Economics and The University of Pennsylvania’s Wharton School of Business where he earned his Masters in Business Administration.


Founded in 2012 by Tatiana Birgisson in her Duke dorm room, MATI has become a local favorite for Triangle residents and has grown to be the #2 best-selling energy drink in the Whole Foods South Region. Craft-brewed from 3 simple ingredients; Organic Guayusa, Organic Fruit Juice, and Carbonated Water, MATI's beverages offer focused energy with no crash or jitters. For 2019, MATI is poised to continue its exciting growth with the launch of new packaging and three zero calorie flavors.

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